Episode Details

In this passionate and unapologetic solo episode, the host of Xero Writes (a.k.a. Zero For Hire) lays out a personal manifesto for independent creators navigating the world of small publishing. After becoming a comic book creator and author, he reflects on his decision to self-publish and the convictions that now shape his publishing brand, Apocalyptiverse.

The episode is structured around six guiding principles, all starting with the letter P, to help creators maintain clarity and momentum:

* Purpose – Know your “what” and “why.” Define your themes, audience, and mission. For Apocalyptiverse, it’s revealing Christ through bold, sometimes uncomfortable art.

* Position – Acknowledge your financial, geographic, and social standing. Don’t envy others—work within your actual sphere of influence.

* People – Identify your audience and your detractors. Filter who you work with and who you let speak into your work.

* Plan – Develop a clear, realistic strategy based on your position and purpose. His current plan? Distribute 100 books in Branson, Missouri.

* Plow Through – Expect resistance and criticism. Be stubborn and stay on mission. Don’t let others derail your momentum.

* Policy – Set boundaries. Don’t overshare your methods, tools, or costs with nosy or dismissive critics. No one is entitled to your secrets.

Throughout the episode, the host mixes testimony, tough love, and strategy with humor and fire. He closes by encouraging listeners to set policies that protect their peace and push through hard times without apology.

Timestamps

* 00:00–00:11 – Introduction and update on creative journey

* 00:11–01:14 – Introduction to the “6 P’s” framework

* 01:17–05:49 – Purpose: Clarifying your message, themes, and audience (includes Apocalyptiverse mission)

* 05:49–08:08 – Position: Embracing your actual starting point and resources

* 08:10–10:29 – People: Knowing who you're for and who you're not

* 10:42–12:46 – Plan: Crafting your strategy based on your resources and vision (includes 100-book Branson goal)

* 12:50–13:57 – Plow Through: Staying the course when challenges or criticism hit

* 14:02–17:28 – Policy: Setting hard boundaries on what you share and who you answer to (includes AI art debate anecdote)

* 17:32–17:43 – Final thoughts and encouragement