Episode Details

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Episode Description

This is Part 3 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.

In this series, we’re talking about what no one tells you about running a small business.

In this episode, we get into the hardest parts of owning a business, and this isn’t theoretical.

Frida talks about the reality of managing people, the emotional toll of leadership, and the pressure that comes with being responsible for everything—especially when things go wrong.

What stands out in this conversation is how much of the difficulty isn’t the product or the customers.

It’s people, expectations, and the constant tension between trying to do the right thing and protecting your business.

This episode is a direct look at what wears business owners down over time—and why so many don’t make it through.

Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:

- https://ladonuts.com/

- https://www.instagram.com/fridadeguise/

- https://www.instagram.com/l.adonuts/

- https://www.instagram.com/fridas.pies/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

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