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Optimizing Your Brand for AI Search with Apurva Sarkar
Description
Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.
Key Takeaways:
- Strategies for brand visibility in AI search
- The role of social media and user-generated content in AI visibility
- AI search market share and trends
Episode Timeline:
1:25The evolution of AI in search
2:50 What's happening at DKC Analytics these days?
4:00What are the most popular AI search engines?
5:00Tod was fooled by an AI hallucination
6:10DKC's AI Evolution search strategy
8:15The first steps in creating an AI strategy
9:15AI search loves Reddit
12:45AI is pulling from non-traditional sites
16:40Basic practices for AI search
18:05Does Google squash AI content?
21:20How do people get a free audit from DKC?
This episode’s guest:
• For a free trial email: Apurva Sarkar@DKCNews.com
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