Episode Details

In this episode, we sit down with Allie Morris, Chief Marketing Officer of El Bandido Yankee Tequila—a brand that’s been making serious noise by blending authentic production methods with bold, modern storytelling.

Allie takes us inside what it really means to build a tequila brand in today’s crowded market. From honoring traditional processes at a historic distillery to shaping a voice that resonates with a new generation of drinkers, she shares how El Bandido Yankee is carving out its identity without cutting corners.

We also get into the realities of marketing tequila in 2026—what consumers care about, how transparency plays a role and some hints at what's next for the brand. 

Learn more about El Bandido Yankee Tequila at https://elbandidoyankee.com/

 Follow The Agave Social Club for more conversations with the people shaping tequila @agavesocialclub