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Episode 120: 400-Unit Growth Secrets | How to Scale a Coffee Franchise with Scott Redler
Description
Looking for the next big franchise opportunity? Scott Redler, co-founder of the legendary Freddy’s Frozen Custard & Steakburgers, reveals why he joined JRI Hospitality to scale Mokas Coffee and Eatery into a national powerhouse.
Key Takeaways
The Transition: After scaling Freddy's to 400 units, Scott Redler is now focusing on making Mocha’s a "franchise-ready" powerhouse.
Investment Reality: The startup cost for a Mokas location ranges from $943,000 to $2.5 million, with a heavy focus on ROI.
Culture First: The brand utilizes a "No Jerk Rule" to ensure that franchise partners align with the company's long-term values.
Operational Edge: Why having a coffee roastery in Arizona and a focused Midwest supply chain is critical for early success.
Owner Qualities: Beyond capital, Mokas looks for operational expertise and a passion for people.
Highlight Extract
"Restaurant people, we just don't have this switch that you flip and turn it off... I said, alright, I'll commit to a couple years of helping you make this franchisable." — Scott Redler
Resource Links
- Guest Site: JRI Hospitality
- Host Site: Franchise QB
- Brand Site: Mokas Coffee and Eatery
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Mike Halpern, CAFC
mike@franchiseqb.com