Episode Details

Aditya Madiraju isn’t afraid to call out what the beauty industry still gets wrong. In this episode, NewBeauty’s Director of Aesthetic Content Tatiana Bido sits down with the TikTok creator known for his sharp take on inclusivity, shade ranges and product performance. From the ongoing struggle to find the right undertone to why some brands still miss the mark, Adi breaks down where beauty is improving, and where it’s falling short. He also shares how he went from a career in finance to full-time content creation, what really goes into influencer partnerships and why honesty with his audience matters more than brand deals.