Episode Details

Australian designers are battling Sheins alleged copyright infringement, with small brands finding near-exact copies of their prints and patterns on the Chinese fast-fashion site. The takedown process is time-consuming, and the hits to their reputation and profits are significant. Some designers are turning to social media to rally community support, while others advocate for simpler registration processes, government watchdogs, and steeper import taxes. A Federal Court case could set tougher precedents against copycats.

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