Episode Details

In this episode of Money Secrets, Fi breaks dives into something so many business owners experience: making money is not the same as having money.

Even when revenue is strong, it’s common to still feel stressed, stretched, and unsure where the money is actually going. Fi explains why this happens, especially during busy or growth periods, and shares practical ways to manage your money more intentionally.

From understanding your ideal client to implementing Profit First, creating spaciousness in your day, and addressing scope creep, this episode is packed with tested advice to help you make money, and keep it.

🎧 Tune in to learn how to manage your money while your business and your wellbeing.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. 

What you'll learn in this episode: 

• Making money is not the same as having money. Bringing in revenue doesn’t guarantee financial stability, how you manage that money is what creates profit and security.
• How to increase revenue by focusing on the right clients. The clients you can do your best work for, and who value it most, are how to make more money with less effort.
• Why business growth can lead to financial stress. Growth periods bring higher revenue, but also more pressure, longer hours, and increased (often unseen) spending.
• How stress and busyness impact your spending habits. When you’re overwhelmed, it’s easy to make quick, reactive decisions that lead to higher expenses and less profit.
• How Profit First helps you manage your money more effectively. Setting clear percentages for profit, pay, and expenses creates structure and helps you keep more of what you earn.
• Why slowing down leads to better financial decisions. Creating space in your day, your schedule, and your thinking helps you move from reactive spending to intentional choices.
• How over-delivering and scope creep affect profitability. Doing more than what clients are paying for can quietly reduce your margins and increase stress.
• The connection between your nervous system and your money. Feeling frantic or overwhelmed can drive spending, learning to regulate yourself is part of managing your finances.
• How to build a business that actually keeps money. With the right systems, pricing, and pace, you can move from just making money to creating real financial stability.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this