Episode Details

Ive been podcasting for seven years and have over 1,500 episodes under my belt, yet I still get hit with generic pitches from people promising to help me "build a consistent podcast." If you did even five minutes of research, you'd know that consistency is not my problem.

The reason so many of you are struggling in business and getting ghosted is that your marketing and sales are completely tone-deaf.

You sit down with your creative teams to build beautiful, general proposals, but you totally disregard what the prospect actually told you they needed. I tell people my biggest problem is leveraging my podcast for paid speaking and coaching engagements, but instead of addressing that, they send me a "flash discount" on video productioneven though I've repeatedly said I dont do video.

If you want to close more deals, you need to make it a habit to only show people exactly what they asked for. In sales, we call this qualification and discovery. Stop guessing and start listening. If you don't have what they want, step out of the way or refer them to someone who does.

Also, a quick word on those "April only" discounts that somehow always get extended: stop it. If you say a deal ends on Friday, let it end. Otherwise, you're just training your customers to realize your scarcity is artificial, and theyll never take your deadlines seriously again.

And unless you have massive inventory like Marks & Spencer, stop discounting your services. If you bring someone in at half price, they aren't going to magically want to pay full price later; they are "half-price" customers.

Listen, discover, and deliver exactly what was requested. Try it for a few months and watch your bank account change.