Episode Details
Back to EpisodesHow to make 100k as a Personal Trainer STREAMS OF REVENUE 60-30-10
Description
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One canceled client should not be able to wreck your entire month. We’re laying out a clean, numbers-first blueprint for personal trainers who want a sustainable six-figure personal training business without grinding 50 sessions a week. The framework is a 60/30/10 revenue split that adds up to $100,000 per year: a strong core of in-person training, a second stream that can cover real life bills, and a third stream that grows your income without more floor hours.
We walk through the real math behind stream one, including why you should book more sessions than you “need” because clients cancel, and how gym commission splits can quietly cap your income. Then we get into the biggest missed opportunity we see in the fitness industry: trainers giving nutrition guidance away for free. We explain how to set professional boundaries, introduce nutrition coaching after a consistent first month, and communicate pricing in a way that feels clear instead of pushy. We also talk about building a team with registered dietitians and physical therapists so you can serve clients better and stand out as a qualified coach.
Finally, we break down a simple online coaching plan and social media marketing approach that works even with a small audience. If you’ve ever said “I only have 300 followers,” we challenge that mindset and show how to turn engagement into real conversations with sincere messages that cut through AI automation. Subscribe, share this with a trainer friend, and leave a review so more coaches can keep showing up.
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