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If It’s at Costco… Is the Brand Over? Let’s Talk Luxury Myths

Published 1 month, 2 weeks ago
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In this episode, we’re breaking down the buzz around the Parks x Target collaboration and what it really says about brand partnerships right now. We also dive into how Tapestry brands—and luxury as a whole—are actually performing behind the headlines.

From the rise of luxury resale to the truth about diffusion lines, we’re unpacking why accessibility doesn’t dilute a brand—it expands it. And no, just because you spot something at Costco doesn’t mean the brand is “dead”… we have thoughts.

Plus, a little behind-the-scenes chaos: Matthew is still popping his Ps into the mic, and Christina just celebrated turning 40… again 😉.

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