Episode Details

Lauran Hundshamer, VP of Marketing & Enrollment at St. Catherine University, shares how she rebuilt a 120-year-old brand strategy to compete—and grow—during the enrollment cliff crisis threatening universities nationwide.

In this conversation, you'll learn:
✅ How to use data dashboards and segmentation to identify high-intent audiences and convert them at higher rates
✅ Why hyper-personalized communication campaigns outperform list-buying — and how to build them on a constrained budget
✅ How St. Kate's serves first-gen, BIPOC, and Pell-eligible students while achieving the #1 upward mobility ranking in Minnesota

This episode is for nonprofit and mission-driven executives who need to sustain and grow program reach in the face of shrinking demand, tighter budgets, and an increasingly competitive landscape.

👤 ABOUT LAURAN HUNDSHAMER:

Lauran Hundshamer is the Vice President of Marketing & Enrollment at St. Catherine University in Minnesota, where she oversees the full enrollment funnel across the College for Women, College for Adults, and graduate programs. With a background spanning for-profit B2B marketing, ad tech, and higher education, Lauran brings a data-first, personalization-driven approach to mission-based enrollment strategy. Under her leadership, St. Kate's achieved the #1 upward mobility ranking in Minnesota and a top-3 national ranking for women's universities.

🔗 Guest LinkedIn: https://www.linkedin.com/in/lauran-hundshamer-rott/
🔗 Organization Website: https://www.stkate.edu

🎙️ ABOUT HART & HUSTLE:
Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization.

Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.

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- FRANSiS™ Website: https://bit.ly/4vTAUWL
- LinkedIn: https://www.linkedin.com/company/fromfransis

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