Episode Details

Guest: Tim Brown — Founder, Hook Agency | Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com | https://hookagency.com

The marketer who built Hook Agency advising roofing companies for over a decade just started one of his own. In this episode, Tim Brown takes the guest seat to break down Owl Roofing, his new home service venture in Minneapolis that hit $480K sold in its first real month of business. He covers what actually transfers from running a 10-year-old marketing agency to launching a roofing company from scratch, what's working faster than expected, and the mistakes he's actively trying to avoid based on a decade of watching other roofers make them.

You'll learn:

• Why he started a roofing company on top of running Hook Agency and raising two kids
• What it actually feels like to step away from the company that made your name
• How $161,000 of starting capital changed the entire game vs. starting from $20K
• Why Google Organic and Google Paid are crushing every other lead source out of the gate
• The "lead babies" problem: why giving reps too many leads kills their hunger
• Cash flow trap most new roofing companies fall into (the bank account isn't your money)
• Why a short, iconic, emoji-friendly brand name compounds every marketing dollar
• The full court press strategy: take every conceivable advantage from day one
• 350 yard signs in one market and the police calls that came with it
• Why brand effort lowers cost per lead on Google Ads (the Monarch Roofing case)
• Pre-revenue marketing: what to do when you have no budget percentage to work with
• The two sharpest tools in his roofing toolbox right now (sales enablement + weekly role play)