Episode Details

This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m sharing actionable content tips that I want you to start using right away, because these five simple things have helped my clients 10x the views on their content. 

In this episode we’ll be covering:

• The five easy tweaks to personalize your hooks and make them uniquely yours so they stand out.
• How to use identifiers in your content to attract the right audience.
• Using something recognizable that the audience can attach to, this could be as simple as particular as a location or product.
• Be more descriptive in your hook by getting specific, this helps your content get in front of the right people.
• Share something relevant by using what’s happening right now, this could be an upcoming event or holiday, but lean on what’s trending right now.
• Make your content feel personal using the words “I and my” this builds trust and it helps people feel seen. 

Recommended episodes:

• Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 40: Build More Connections with Everyday Moments
• Episode 70: Instagram Growth Hacks That Actually Work and Give Your Account Personality
• Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content
• Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
• Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
• Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You

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