Episode Details

In this episode of PR in the Real World, Stephen Waddington and Ben Verinder discuss their new book, AI for Public Relations, and why the profession needs more critical thinking around AI. From “system zero” thinking and vanishing career ladders to measurement, data and responsible adoption, they explore how PR can shape AI’s impact rather than simply react to it.

Links and References

• AI for Public Relations — https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037 
• Socially Mobile — https://www.sociallymobile.org.uk/ 
• AI for PR Conference, Communicate magazine — https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/ 
• AI for Public Relations course — https://wadds.co.uk/ai-for-public-relations-one-day-online-course 

Similar Episodes

• What AI Means for PR Measurement with Liam Kelly https://www.vivapr.co.uk/pr-in-the-real-world-media-intelligence/
• Why GEO is ‘PR's Biggest Opportunity in 20 Years’ with Darryl Sparey https://www.vivapr.co.uk/darryl-sparey-on-why-geo-is-prs-biggest-opportunity-in-20-years/
• Strategy, AI and Regional Powerhouses with Sarah Waddington https://www.vivapr.co.uk/pr-in-the-real-world-strategy-ai-regional-powerhouses/
• The Truth About AI with Ben Verinder https://www.vivapr.co.uk/the-truth-about-ai-with-ben-verinder/

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