Episode Details
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AI Search Is Binary, Your Hotel Appears or It Doesn't - Nick Slavin, Curacity [Sponsor Bonus]
Description
In this episode, Nick Slavin, the CEO and co-founder of Curacity, shares his front-row perspective on why hotel discovery is being rewritten by AI, what 94% of hotels are missing on their own websites, and how independent properties can use this moment to take market share back from the OTAs.
You'll hear the difference between ranked search and binary AI search, why third-party media coverage now drives 10 to 100 times the visibility signals of your own website, and what to do this week to start showing up.
Resources mentioned:
- Curacity and the Vista platform
- Curacity x Cornell research on AI in travel planning
- Colin Nagy in Skift on AI reshaping luxury travel discovery
- Properties Nick referenced: Baccarat Hotel, The Broadwick Soho
This episode is sponsored by Curacity.
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands