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Episode 218 - Riel Roussopoulos, Bud Mafia
Description
Episode 218 is the 16th episode of Season 4.
Our guest for this episode is Riel Roussopoulos, Founder of Bud Mafia and a longtime marketer and technologist working across cannabis and other markets. Riel joins the show to talk about storytelling, digital strategy and the challenge of building events and brands in industries where traditional marketing channels are limited.
We talk about Riel’s background spanning decades in digital marketing, his work building campaigns and content ecosystems in cannabis and how platforms, SEO and community-driven media play a role in growth. Riel shares his perspective on Bud Mafia as a media and events platform, the state of cannabis tech and the role of virtual events and video in brand building.
This episode is a conversation about marketing, experimentation and navigating industries where the rules are still being written.
Find out more and connect with Riel on LinkedIn.
Enjoy the show!
IG: apt_113