Episode Details

The fitness industry is at an inflection point and most gym owners still don't have a strategy for it. Bob Thomas does. With over 44 years in the industry, Bob has pioneered recurring revenue models, built gym technology from scratch, and helped shape some of the biggest fitness brands in the country. So when GLP-1s hit the scene, he didn't hesitate. While others were skeptical, Bob went all in — building the infrastructure, living the protocol himself, and launching Next Gen MD 360 to bring medical and fitness together under one roof.

In this episode, Bob breaks down exactly how gym operators can integrate GLP-1 programs into their business, what the biggest mistakes are that facilities are making right now, how to navigate the compliance wall between fitness and medicine, and why the operators who act now will own the next decade of the industry.

This isn't a conversation about whether GLP-1s are here to stay. They are. This is about what you do next.