Episode Details

What happens when you follow the “proven strategy”… and it completely fails?

In this episode Jennifer sits down with Sarah Hubbard, founder of The Intentional Network for a powerful conversation about networking, resilience, and building a business rooted in real relationships.

Sarah shares the moment she found herself $60,000 in debt after following her company’s one and only growth strategy, direct mail, only to realize it wasn’t working. That experience became a turning point, leading her to rethink everything about how business is built.

This episode is a must-listen for entrepreneurs who are tired of transactional marketing and ready to grow through meaningful connection.

• Why “proven strategies” don’t always work — and how failure can lead to better alignment
• Why trust is eroding online and why connection matters more than ever (especially in the AI era)
• How introverts can actually become some of the most effective networkers
• The difference between busy networking and intentional networking

Sarah’s mission is simple: help entrepreneurs stop feeling like “just another salesperson” and start building relationships that actually lead to revenue, referrals, and long-term growth.

Meet Our Guest:
Sarah Hubbard is the founder of The Intentional Network and author of The Intentional Networker. She created the MAPP Framework to help business owners network with clarity, confidence, and purpose — without being pushy or salesy. LinkedIn Facebook:
Resources Mentioned:
The Intentional Networker — Sarah Hubbard
AI Networking Prompts: https://sarahhubbard.myflodesk.com/aipromptsitn

Meet Your Host:
Jennifer Kok is a Profit & Growth Advisor and founder of Next Wave.

Meet Your Host:

Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. 

My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.
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