Episode Details

It's Monday, which means it's time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the "ad for the ad" so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off… then he talks about headline starters, the headline bank, something he calls "John Smith Headlines," then aggregating headlines, and creating your own headline vault. That's a lot of headlines!