Episode Details

EyeBuyDirect sells millions of pairs of glasses every year on their website, which makes every instant a shopper spends on their site a moment of truth. Sunny Jiang, CEO and President at EyeBuyDirect Inc, saw the potential of AI to use data to bring the insights of those millions of consumers to actionable life for every corner of the site and for every employee at EBD. She joins the podcast along with Sonal Gandhi, Chief Content Officer at The Lead to outline the details of an AI strategy that is laser focused on taking AI action for measurable results.