Episode Details

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Episode Description

This is Part 1 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with Frida Deguise, founder of L.A Donuts and Frida’s Pies in Sydney, Australia.

In this series, we’re talking about what no one tells you about running a small business.

In this episode, Frida shares the journey that led her to becoming a small business owner, from working as a chef, to running a clothing business for over a decade, to accidentally discovering the idea that would become L.A Donuts.

What makes this story different is how unplanned it was.

Frida didn’t set out to build a donut business. She followed instinct, took risks, learned everything from scratch, and built something that resonated with customers almost immediately.

From buying second-hand equipment to flying to the US to learn how to make donuts, this is a story about figuring it out as you go, and what happens when something actually works.

Connect with Frida Deguise, L.A Donuts, and Frida's Pies here:

- https://ladonuts.com/

- https://www.instagram.com/fridadeguise/

- https://www.instagram.com/l.adonuts/

- https://www.instagram.com/fridas.pies/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

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