Episode Details

Harsha Mokkarala is the founder and CEO of ecue, a platform that uses AI-driven analytics to enhance executive decision-making. With a background in engineering and computer science, Harsha has extensive experience in scaling businesses and optimizing customer acquisition strategies.

### Show Notes

• [00:00] Introduction to Harsha Mokkarala and ecue
• [05:30] Harsha's early career and transition to entrepreneurship
• [12:45] The role of mentors in business success
• [20:00] Understanding customer acquisition costs
• [32:15] Calculating CAC accurately
• [45:00] Best practices for leveraging data in business
• [55:30] Live panel questions and audience insights

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.