Episode Details
Back to Episodes124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity
Description
You raised your rates. Things got quiet. And now you are wondering if you made a mistake.
Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest.
In this episode, I walk you through the four real reasons things slow down after a rate increase, and the mindset shifts that will help you actually stand behind your new number.
Key Points Covered:
✨ The four things to look at before you ever consider lowering your rates: visibility, positioning, messaging, and audience
✨ Why correlation is not causation when it comes to pricing and slow inquiries
✨ How task-based messaging keeps your prices feeling like a mismatch, to clients and to you
✨ Why confidence comes after you raise your rates, not before
✨ The hidden cost of undercharging that nobody talks about
✨ How to tell if you are making a strategic decision or a panic decision
Check out these episodes too:
- Episode 121: VAs and OBMs: You're Not Undercharging, You're Under Articulating
- Episode 123: Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
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