Episode Details

The FMCG Marketing Daily — May 04, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Heinz ketchup flows out of the bottle at exactly 0.028 miles per hour, and the company considers this glacial speed the perfect thickness. They rejected faster-pouring formulas in the 1990s after testing revealed consumers actually distrust runny ketchup and perceive the slow pour as proof of quality and real tomato content.