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EU Opti-In vs US Opt-Out

Season 7 Episode 164 Published 5 months ago

Description

Why does Europe follow an opt‑in model, while the US relies on opt‑out?

In this trailer, we explore two fundamentally different approaches to privacy:

EU (Opt‑In) – No data is collected until the user gives explicit consent

US (Opt‑Out) – Data can be collected by default, but users can decline or restrict usage later

They also discuss:

Why the US adopted an opt‑out approach, partly due to legal and constitutional considerations

How California is improving the model through tools like one‑click opt‑out and deletion systems

Why the goal is shifting toward making privacy easier and scalable for consumers

As AI and data-driven technologies grow, these models shape how users control their data and how businesses operate globally.

👉 Watch the full episode to understand how privacy frameworks are evolving across regions.

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ABOUT THE GUEST

Tom Kemp is the Executive Director of the CalPrivacy. Before his role at the CalPrivacy, Tom was a Silicon Valley-based tech entrepreneur, co-founder, and CEO. Tom was a full-time volunteer on the 2020 campaign to pass the California Privacy Rights Act and has since advised on significant tech policy legislation across the country, including the Delete Act (SB 362), the AI Transparency Act (SB 942), and bills in Texas, Nebraska, Vermont, and Washington. He has been recognized for his policy contributions by both the California and Texas State Senates. Tom is the author of Containing Big Tech: How to Protect Civil Rights, Economy, and Democracy. Tom holds a bachelor’s degree in computer science and history from the University of Michigan.

ABOUT THE HOST

Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals.

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Resources & Links

Guest Links

Tom Kemp https://www.linkedin.com/in/tomkemp/ , https://privacy.ca.gov/

GrowSkills (Privacy Courses & Insights)

• Courses: https://growskills.store/courses/

• Insights: https://growskills.store/insights/

• Website: https://growskills.store/

FIT4Privacy

• Website: https://www.fit4privacy.com

• Podcast: https://www.fit4privacy.com/podcast

• Blog: https://www.fit4privacy.com/blog