Episode Details
Back to Episodes
Kathryn Berkett: The 'Jessica' trend and why it works
Published 2 months, 3 weeks ago
Description
There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.
Distraction methods like this one have been used for years and years, but why do they work?
LISTEN ABOVE
See omnystudio.com/listener for privacy information.