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37. Become an Expert on Your Customers Problems to Unlock High Growth
Description
On this episode, we welcome Tim Caito. Tim is a Senior Partner at ForceManagement. He combines more than 30 years of sales, management, professional development and business consulting experience to help selling and buying organizations, challenged by dramatic shifts in market conditions, win better deals and improve critical seller-buyer relationships. He helps companies define and articulate their unique differentiators and value drivers.
Key #LessonsInGrowth:
Messaging must come from the perspective of your customer not your company
Understanding the Zero Moment of Truth for your customers
Why you MUST be an expert on your customer problems
How to avoid the common disconnect between sales and marketing
If technology or pricing is your differentiator you are on a race to the bottom
These are only scratching the surface of what we discuss.