Episode Details

The FMCG Marketing Daily — May 02, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco deliberately loses money on its $4.99 rotisserie chicken, selling it below cost to drive store traffic—a strategy so aggressive they built their own $450 million poultry processing plant in Nebraska to control supply and maintain the price point since 2009.