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Anthony Mason's 'Alchemy': A New Era of Journalism
Description
CBS News veteran Anthony Mason launches Alchemy, a YouTube series offering uncut conversations with musicians, artists, and filmmakers. This groundbreaking deal allows him to maintain full ownership while working at CBS, showcasing a new model for journalists in the streaming era. Mason, known for his music interviews on CBS Sunday Morning and CBS Mornings, uses self-funded Alchemy to share unused footage, filming in his rock memorabilia-filled Manhattan pad. CBS benefits from first access and promotion, while Mason retains the library for long-term value, focusing on the creative process that inspired him since his stepdads portrait painting.
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