Episode Details
Back to EpisodesFrom Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
Season 3
Episode 18
Published 2 months, 3 weeks ago
Description
What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver.
Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early.
She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you.