Episode Details

On the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.

My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.

In this episode, you’ll learn:

• Will Apple’s ATT be a net loss for Apple?
• Can SKAdNetwork be saved, and does Apple want to save it?
• Is focusing on organic traffic a flawed strategy?
• What does the future of app install ads look like?

Links & Resources

• Rovio
• Snapchat
• Apple’s Private Relay
• Tim Cook
• Outbrain
• Taboola
• AllTrails
• SubClub AllTrails podcast episode
• Stitcher

Eric Seufert’s Links

• Follow Eric on Twitter
• Mobile Dev Memo
• Heracles
• Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue 
• Eric is on LinkedIn

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club

Episode Transcript

00:00:00 David:

Hello. I’m your host, David Bernard, and for the first time ever, I’m flying solo today. RevenueCat CEO, Jacob Eiting is busy CEO’ing.

My guest today, is Eric Seufert. Having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, Eric has a depth and breadth of experience with mobile apps and games that few can match. He also founded and sold marketing business intelligence company Agamemnon, and is an active investor in the mobile gaming and ad tech categories.

Over the past year, Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.

On the podcast, I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.

Hey Eric, thanks for being on the podcast.

00:01:09 Eric:

Thank you for having me on the podcast.

00:01:11 David:

So, we’re going to start off with a bit of a dead horse that’s been beaten over and over again. Apple’s motivation in enacting App Tracking Transparency, but I did want to take kind of a different perspective on it. The most intere