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Lesson from 20 years of making and selling alcohol-free drinks - Nigel Barden interviews Jörg Geiger
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Nigel Barden interviews Jörg Geiger (Jörg Geiger)
What I have learnt in over 20 years of making and selling alcohol-free drinks.
Broadcaster and food & drink expert Nigel Barden chats with Jörg Geiger, one of Europe’s leading pioneers in alcohol-free drinks, about his 20+ year journey. This eye-opening session reveals the scale of Jörg’s operation, the styles of drinks he produces, and the innovative methods he uses (including distilling oyster shells) alongside his regenerative farming practices.
Jörg Geiger, a chef turned drinks innovator, has been creating alcohol-free beverages from heritage apple and pear varieties since 2003. Renowned internationally for his expertise with MeadowFruit trees, he blends traditional methods and modern science to craft unique, sustainable drinks. His mission is to preserve ancient orchards, enhance biodiversity, and inspire renewed pride in these exceptional fruits.
This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/