Episode Details

If you think restaurant marketing is just posting pretty food photos… you’re already losing.

In this in depth interview, I sit down with Coffee Dose founder Jeni Castro, one of the most disruptive and effective marketers in the coffee and hospitality space, to break down what actually drives sales, brand loyalty, and real growth.

From building a cult-like following with “Anti-B*tch Serum”… to creating lines out the door by going against the grain of traditional marketing plans… Jeni shares exactly how she turned bold, unapologetic branding into a multi-location powerhouse.  This is a masterclass in not just Coffee Shop Marketing and Branding, but can be applied to any business.

In the podcast, we go deep into:

✔️ Why most restaurant marketing is completely broken
✔️ The biggest mistake owners make when hiring marketing agencies
✔️ How to stand out in an oversaturated industry
✔️ Why “playing it safe” is killing your brand
✔️ The real relationship between marketing and revenue
✔️ How hospitality (NOT marketing) is what actually brings guests back
✔️ What it takes to scale without losing your identity

Jeni also shares her journey from burnout in another business… to building Coffee Dose into a brand people drive across counties for.

Marketing gets people in the door.
Hospitality is what makes them come back.

If you’re a restaurant owner, operator, or entrepreneur trying to grow, this is truly a masterclass in cutting through the noise and building a brand that actually converts.

🔥 Reserve your seat at our free training built for the 2026 workforce. Learn how to build simple, repeatable systems that run even when you’re off-site:
👉 https://join.30percentrule.com/training 

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