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LIV Golf's New Board Seeks Investors After PIF Exit

LIV Golf's New Board Seeks Investors After PIF Exit

Published 2 weeks, 1 day ago
Description

LIV Golf Faces Major Funding Shift: Saudi PIF Pulls Out, New Board Formed

LIV Golf is undergoing a significant change as the Saudi Public Investment Fund (PIF) ends its funding after this season. PIF chairman Yasir Al-Rumayyan is stepping down, signaling the trillion-dollar funds departure from the league. This move comes after LIV attempted to conceal the news, but CEO Scott ONeill revealed it on TV.

PIF had invested over five billion dollars in LIV since its launch in 2022, aiming to revolutionize golf with stars like Phil Mickelson and Jon Rahm joining from the PGA Tour. However, low TV ratings, few sponsors, and failed merger talks with the PGA Tour have hindered LIVs progress.

The league has postponed its Louisiana event and is preparing for upcoming tournaments in the U.S., South Korea, Spain, and Great Britain. To navigate these challenges, LIV has appointed finance professionals Gene Davis and Jon Zinman to lead a new independent board, hoping to secure fresh investment and expand the league globally.

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