Episode Details

A device can clear regulatory hurdles and still struggle commercially if the evidence is too narrow. MedTech companies need proof that speaks to affordability, care quality, operational impact, and long term value, not just technical performance.

Market selection matters just as much. The same solution may fit the United States, the UK, Germany, or the Netherlands very differently because reimbursement models, provider incentives, and care delivery systems are not built the same way.

Episode Breakdown

00:00 Opening

09:02 What evidence actually needs to prove

14:16 Building a stronger adoption case

22:43 Economic logic across markets

28:36 Choosing where to launch

42:08 Key reflections

48:30 End

The Med Device Cyber Podcast is brought to you by Blue Goat Cyber, cybersecurity experts providing essential security solutions for the medical device industry. Learn more by visiting https://bluegoatcyber.com.

If you're interested in our services or partnering with us, schedule a Discovery Session: https://go.bluegoatcyber.com/meetings/blue-goat-cyber/discovery-session

Christian Espinosa is the CEO and founder of Blue Goat Cyber. Trevor Slattery is the Chief Operating Officer at Blue Goat Cyber.

Christian Espinosa on LinkedIn: https://www.linkedin.com/in/christianespinosa/

Trevor Slattery on LinkedIn: https://www.linkedin.com/in/trevor-slattery-34852b1a9

Blue Goat Cyber on LinkedIn: https://www.linkedin.com/company/blue-goat-cyber/

Blue Goat Cyber on Instagram: https://www.instagram.com/bluegoatcyber/

Blue Goat Cyber on Facebook: https://www.facebook.com/bluegoatcyber/

Blue Goat Cyber on YouTube: https://www.youtube.com/@BlueGoatCyber/?sub_confirmation=1