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Mind Your Business: The Modern CMO - Balancing Long-Term Brand with Immediate Sales
Published 5 months ago
Description
Brand building takes time, but the board wants sales today. Stryv's Chief Marketing Officer Vanessa Tan shares her executive playbook for navigating the ultimate modern marketing dilemma. Drawing from her experience driving growth at tech giants like Xiaomi and Razer, Vanessa reveals how to balance long-term storytelling with immediate, hard-dollar ROI. She discusses how to kill "vanity metrics," the mechanics of building a challenger brand on a budget, and how artificial intelligence is completely rewriting the rules of the modern marketing department.
Produced/Presented: Ryan Huang
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