Episode Details

Is your marketing based on assumptions?

You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy.

Well, you are probably wrong.

In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She joined me to talk about what your prospects are dying to tell you, and how to set up your marketing to actually hear it.

A system of smart questions built into what you are already doing.

If you have ever wondered why your leads go cold... keep listening!

→ Join the NEW Strategy Talks community here.

Moni Oloyede is a marketing strategist, educator, and founder of MO MarTech, where she helps small businesses and early-stage companies build marketing that actually works. With a career spanning corporate marketing and entrepreneurship, Moni now focuses on teaching founders how to connect marketing principles with modern tools like AI and marketing technology.

She mentors entrepreneurs through organizations such as the Maryland Innovation Center and TEDCO, where she helps startups clarify their audience, sharpen their messaging, and develop practical go-to-market strategies. Her work centers on helping small teams stop chasing tactics and instead build marketing systems rooted in customer psychology, clear positioning, and repeatable content strategies.

Through workshops, consulting, and speaking, Moni teaches business owners how to create content that attracts the right audience, communicates real value, and turns attention into customers. Her approach blends timeless marketing fundamentals with modern AI workflows so small teams can plan, produce, and distribute content more efficiently without losing the human connection that drives real engagement.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

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