Episode Details

This video explains how to rank Instagram URLs in Google Search using Instagram posts as part of a social media SEO strategy. James Dooley and Jesper Nissen discuss why Instagram posts can now index more easily because Meta changed how Google can crawl Instagram content. Jesper explains that the first seven to 12 words of an Instagram caption often act as the SEO title, so the target keyword should appear at the start. They also cover Prime Indexer, Google crawling, long-tail keywords, local SEO, image SEO, EXIF data and JPEG uploads because these elements can help Instagram content appear in organic search and Google Images. The discussion also explores reviews, testimonials and branded image posts because visual proof can improve online reputation and support wider search visibility.