Episode Details

The FMCG Marketing Daily — April 30, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.