Episode Details

Most of us have helped clients “call the carrier” or work with a master agent to bring in a circuit, grab a small commission, and move on. Brian flips that script and shows how MSPs can own the relationship by bringing a bulk fiber circuit into the building, carving it up, and billing each tenant under our own brand—while still leveraging master agents and existing carrier relationships. Instead of letting AT&T, Comcast, or Verizon lock in a 10-year deal and toss a small one-time check to the landlord, this model puts the monthly recurring revenue in the MSP’s column and turns the property owner into a real partner.

Chapters

• 01:06 Welcome to the IT Business Podcast
• 02:37 Embracing Mistakes in IT
• 14:34 Sponsored by ThreatLocker
• 15:41 Introducing Brian Higgins
• 17:13 From MSP to ISP
• 20:19 Understanding the Business Model
• 24:47 The Value of Fiber Connections
• 47:27 Tenant Agreements and Cash Flow
• 51:42 The Journey to ISP Services
• 58:34 Closing Thoughts and Florida Man Story

Guest: Brian Higgins, Aditum Connect

• Website: https://aditumconnect.com
• LinkedIn: https://www.linkedin.com/in/brianwhiggins/

Acronis Event

• The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast

Florida Man

• Man, 68, known for portraying Santa accused of trying to meet 13-year-old for sex: sheriff: https://linkly.link/2i8Qq

Companies / Vendors / Products Mentioned

• Acronis: https://www.acronis.com
• Microsoft 365 (M365): https://www.microsoft.com/microsoft-365
• Barracuda: https://www.barracuda.com
• MX Toolbox: https://mxtoolbox.com
• intoDNS: https://intodns.com
• Mail Tester: https://www.mail-tester.com
• Ubiquiti: https://ui.com
• SonicWall: https://www.sonicwall.com

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET