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From Triathlete to Marketing Agency Owner: How Consistency Creates Real Success — Ryan Ross | Ep 28
Description
In this inspiring conversation, Ryan Ross — marketing agency owner, health benefits expert, author, and 16-time triathlete — shares how the same principles that fuel endurance sports also drive business success.
Ryan opens up about:
- His journey from ad sales in New York and London to building his own marketing agency
- Entering the complex world of U.S. health benefits and writing a book to help brokers and businesses
- The life-changing moment at the NYC Marathon that pushed him into triathlons (swimming in the Hudson River!)
- Why consistency and 1% daily improvement beat talent and motivation
- Mental strategies for racing and business: breathing through discomfort, focusing on one key metric, and learning from failure
- Advice for people in their 20s on avoiding regrets and building a life that combines passion with market demand
Whether you're an entrepreneur, athlete, or someone looking to level up your discipline and mindset, this episode delivers practical wisdom you can apply immediately.
Ryan Ross is a husband, father, marketer, and endurance athlete based in New Jersey.
Connect with Ryan Ross
LinkedIn: https://www.linkedin.com/in/ryanross
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Chapters
0:00 - Intro & Welcome Ryan Ross
3:15 - Ryan’s Background: From Advertising to Marketing Agency Owner
12:40 - Breaking into the Health Benefits Industry & Writing His Book
20:25 - The Inspirational Moment That Started His Triathlon Journey
28:50 - Completing 16 Triathlons: Lessons from Swimming the Hudson
37:10 - Consistency & 1% Daily Improvement in Fitness and Business
46:30 - Mental Toughness: Breathing, Relaxing, and Handling Discomfort
55:15 - Focusing on One Key Metric Instead of Vanity Numbers
1:03:40 - Advice for Your 20s: Learning from Mistakes & Building Identity
1:12:20 - Balancing Family, Business Stress & Long-Term Longevity
1:20:05 - Final Thoughts & Key Takeaways on Discipline