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Episode 4: Modern go-to-market is broken. Here’s how to fix it with Paul Perrett.
Published 2 months, 3 weeks ago
Description
It’s never been easier to do outbound.
And never harder to make it work.
Most sales teams aren’t struggling with effort.
They’re struggling with focus.
Outbound is noisier than ever.
Response rates are collapsing.
And buyers are making decisions earlier, with or without you.
In this episode of B2B Sales Blueprint, Tara Salmon steps in as guest host to interview Paul Perrett on what’s actually changed in modern go-to-market.
Drawing on experience scaling Aconex and MessageMedia, Paul shares how different sales motions require different systems, why most teams misunderstand attribution, and how data changes how you prioritise and win.
This is a practical look at what actually works in B2B sales today — and where most teams are going wrong.