Episode Details
Back to EpisodesBuying Triggers Win Over Product Features | #1412
Episode 1412
Published 1 month, 1 week ago
Description
- You are selling a decision, not just a product
- “I’m busy” can be a buying trigger
- Pain creates urgency better than closing tricks
- Goals and deadlines sharpen relevance
- Risk is the trigger that can override everything
- Great reps do not sell all 10 triggers at once