Episode Details

Bert Aufsesser on Scholars and Champs’ 7-Year Anniversary, Vintage Syracuse Gear, and Fan Culture Host Noah Chrysler interviews Bert Aufsesser (“Bert the Shirt”), a Syracuse University alumnus from San Diego and owner of Scholars and Champs, about Syracuse fan culture and his vintage Syracuse merchandise business. Bert previews the store’s seven-year anniversary event on Saturday (open 11 a.m.–8 p.m.) featuring 25% off the whole store, giveaways from Heirloom, and refreshments. He explains how his difficulty finding unique, high-quality Syracuse apparel led him to collect vintage items and open the shop, drawing on his retail background at Nordstrom, Neiman Marcus, and Saks. Bert shares that his favorite moments are seeing customers wearing his pieces, discusses popular items like 2003 championship gear, rarer finds such as cartoon collaborations and Salting Warrior merchandise, and describes sourcing through thrifting and collectors. He promotes scholarsandchamps.com and the shop’s social media, and Noah closes by promoting Clickstream Studios’ free marketing plan offer. 00:00 Syracuse Fan Life 00:17 Meet Bert the Shirt 00:37 Anniversary Sale Details 01:27 How Scholars and Champs Began 02:11 Retail Roots and Best Moments 03:06 Syracuse Culture Explained 03:59 New Arrivals and Hot Eras 04:29 How He Finds Vintage Gear 05:25 Rare Finds and Saltine Warrior 06:41 Cartoon Collab Classics 07:13 California to Syracuse Winters 08:01 What’s Next for the Shop 08:29 Why Shop Scholars and Champs 09:27 Where to Follow and Shop Online 09:51 Show Wrap and Sponsor Shoutouts