Episode Details

I shared a case study today featuring Amaka Nwosu (a name I made up) and her company, Zest Way Logistics (also made up). We looked at how she might handle the "sales resistance" from a big-time retailer like Chief Okoro in Onitsha.

When the Chief is skeptical about new technology, the answer isn’t a fancy Harvard accent or begging for the account. 

Begging is a dangerous trap that puts you in a precarious position—especially for women in business—and it’s simply not a good tactic.

Instead, you use questions as ammunition. By asking about specific pain points—like how often Chief deals with out-of-stock inventory—you get the information you need to make a proposal that actually makes sense. We also explored the "trial close", where you offer a small "pilot" to lower the stakes and get your foot in the door.

Remember! In the wise words of Jide kosoko "Nobody is in charge of your destiny". If a deal doesn't click, you move on to the next one.

If you want to apply these principles to your own business, I’m offering a 15-minute sales audit. Send me a WhatsApp message at 08064662140, and let's get to work.

Stay sharp, and I’ll catch you in the next episode!