Episode Details

What does global beef demand have to do with a Route 66 road trip?

Lauren sits down with Cheryl DeVuyst today on the podcast to connect the dots between strong global and domestic beef demand, checkoff-funded efforts, and creative initiatives like the Route 66 Beef Passport.

They also discuss what current consumer data is showing, from increasing willingness to pay for beef to a decline in interest around alternative protein lifestyles, and why understanding demand matters now more than ever for producers.

Links:

If you’d like to read the latest Impact Report or subscribe to The Drive, visit DrivingDemandforBeef.com.

Route 66: https://www.kansasbeef.org/programs-events/route-66-beef-trailBeef Recipes: https://www.beefitswhatsfordinner.com/ CattleUSA Insurance - https://info.cattleusainsurance.com/l...⁠CattleUSA Website - https://www.cattleusa.com/Facebook -   / cattleusamedia  Instagram -   / cattleusa.media  Subscribe to our newsletter - https://www.cattleusadrive.com/premiumCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram -

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