Episode Details

What if you could turn all that overwhelming Teachers Pay Teachers (TPT) data into clear, confident action steps that actually grow your sales?

In this episode, Lindsay sits down with Colleen Swanzey, creator of SellerSpy, to walk through brand-new features designed to help teacher sellers make smarter decisions with their data. From identifying low-competition keywords to uncovering hidden product opportunities, this conversation is all about simplifying the numbers and turning insights into income. If you’ve ever felt stuck staring at your analytics, this episode will show you exactly what to do next.

Key Discussion Points:

[00:00:41] SellerSpy Updates and What’s New

An overview of the latest SellerSpy improvements, including a more streamlined dashboard and new tools designed to simplify data analysis.

[00:01:22] Why More Data Isn’t Always Better

How Teachers Pay Teachers' (TPT’s) new analytics combined with SellerSpy can feel overwhelming, and why actionable insights matter more than raw numbers.

[00:02:00] Launch Timeline and Strategic Timing

When the new features are expected to roll out and how they align perfectly with back-to-school product planning.

[00:03:12] New Keyword Competition Metrics

How “fresh product” percentages and page volatility help determine whether a keyword is worth targeting.

[00:05:59] Using Competitor Data to Find Product Ideas

How the Venn diagram tool reveals keyword gaps between your store and competitors, sparking new product opportunities.

[00:07:50] Smarter Keyword Research Within Your Niche

Why analyzing top-ranking stores can help you uncover untapped keywords that align with your audience.

[00:08:21] The New Title Builder Tool

How drafting and comparing multiple titles side by side helps you choose the strongest option before final optimization.

[00:10:18] Store Audit and “Stores Like Yours” Feature

How identifying similar sellers can reveal keyword opportunities and highlight gaps in your own product line.

[00:12:13] Turning Teachers Pay Teachers (TPT) Search Analytics Into Action

An introduction to the new Search Analytics tool and how it categorizes your keywords into actionable buckets.

[00:12:49] The Four Keyword Categories Explained

Understanding “stars,” “leaky buckets,” “hidden gems,” and “fixer uppers,” and what each means for your store strategy.

[00:16:47] Why Freebies Can Skew Your Data

How high-traffic, low-conversion keywords often connect to free products and why that’s not necessarily a problem.

[00:18:45] Finding Hidden Gems for Product Expansion

How low-traffic but high-converting keywords can point to profitable product line opportunities.

[00:19:38] AI-Powered Keyword Analysis

How the built-in AI summarizes your data, highlights top-performing niches, and suggests next steps.

[00:22:01] Turning Insights Into a Clear Action Plan

Why tools like SellerSpy are powerful for helping busy teacher sellers move from data confusion to confident decisions.

SellerSpy: Research what’s trending and spy on top TPT sellers to stay ahead. https://sellerspy.co/?via=lindsay

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden