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From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact
Description
What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?"
Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure.
Timestamps From This Episode:
[02:22] Writing a book isn't enough
[04:31] Building your business on relationships, not transactions
[19:43] The Book to Business Blueprint: framework, audience, and offer
[22:24] Build a business that fits your temperament, not someone else's
[29:34] The book is a milestone, not the mission
Resources From This Episode:
BookToBusinessBlueprint.com
LeeBaucom.com
PodcastInterviewMarketing.com
InterviewValet.com