Episode Details

The FMCG Marketing Daily — April 29, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.